{"id":29227,"date":"2022-10-04T07:29:02","date_gmt":"2022-10-04T07:29:02","guid":{"rendered":"https:\/\/leafymark.com\/?page_id=29227"},"modified":"2022-10-05T10:30:06","modified_gmt":"2022-10-05T10:30:06","slug":"ikemi-fernando-cabestany-case-study","status":"publish","type":"page","link":"https:\/\/leafymark.com\/index.php\/ikemi-fernando-cabestany-case-study\/","title":{"rendered":"Ikemi, Fernando Cabestany: Case Study"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Page Title Section&#8221; _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;120deg&#8221; background_color_gradient_stops=&#8221;#ffe15e 0%|#f9c442 100%&#8221; background_color_gradient_start=&#8221;#6b73ff&#8221; background_color_gradient_end=&#8221;#000dff&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;100px||60px|&#8221; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;-220px&#8221; box_shadow_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Page Title Area&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#6D5700&#8243; header_font_size=&#8221;48px&#8221; header_line_height=&#8221;1.4em&#8221; header_2_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Case Study: Ikemi, USA<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Statistics Image Area&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/leafymark.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-04-at-1.03.53-PM.jpg&#8221; title_text=&#8221;Screenshot 2022-10-04 at 1.03.53 PM&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; animation_starting_opacity=&#8221;100%&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;10px&#8221; box_shadow_blur=&#8221;55px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.07)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Yearly Report Section&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;30px||90px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1600px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/leafymark.com\/wp-content\/uploads\/2022\/10\/Untitled-design-4.png&#8221; title_text=&#8221;Untitled design-4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;Brand Strategy&#8221; button_url=&#8221;https:\/\/www.ikemi.co\/&#8221; button_text=&#8221;View The Website&#8221; admin_label=&#8221;Last Year Report Text&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Poppins|600|||||||&#8221; header_font_size=&#8221;36px&#8221; header_line_height=&#8221;1.4em&#8221; body_font=&#8221;Poppins||||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; use_background_color=&#8221;off&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#6D5700&#8243; button_border_color=&#8221;#FFE15E&#8221; text_orientation=&#8221;left&#8221; background_layout=&#8221;light&#8221; max_width=&#8221;550px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; box_shadow_style_button=&#8221;preset4&#8243; box_shadow_color_button=&#8221;rgba(28,212,211,0.43)&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_text_color__hover=&#8221;#6D5700&#8243; button_bg_color__hover=&#8221;#FFFFFF&#8221;]<\/p>\n<p>Fernando is a brilliant brand strategist and had colossal experience backing his expertise. But his biggest challenge at the time was his own business, he knew what he wanted to do, but the idea lacked clarity. And that&#8217;s what we worked on fixing. By going through strategy sessions, we could identify who he wanted to work with, clarify his business goals, figure out his brand look and feel and sort out the best marketing channels that suited his niche audience.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Project Details Section&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/leafymark.com\/wp-content\/uploads\/2022\/04\/section-bg-graph.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;bottom_center&#8221; custom_padding=&#8221;90px||90px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Project Summary&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; ul_font=&#8221;||||||||&#8221; ol_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.4em&#8221; max_width=&#8221;800px&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_fold=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Project Goals<\/h2>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\"><\/span>Crystal clear clarity on his niche audience.<\/li>\n<li class=\"li1\"><span class=\"s1\"><\/span>Define Name of the brand<\/li>\n<li class=\"li1\"><span class=\"s1\"><\/span>Sort out the marketing channels he needs to be active on<\/li>\n<li class=\"li1\">The type of content that would match his style.<\/li>\n<li class=\"li1\"><span class=\"s1\"><\/span>What IRL networks does he need to be active on.<\/li>\n<li class=\"li1\"><span class=\"s1\"><\/span>Brand look and feel.<\/li>\n<li class=\"li1\"><span class=\"s1\"><\/span>Ways to grow the brand.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Project Strategy&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text ul_type=&#8221;circle&#8221; ul_position=&#8221;inside&#8221; admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; ul_font=&#8221;||||||||&#8221; ul_line_height=&#8221;2em&#8221; ol_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.4em&#8221; max_width=&#8221;800px&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_fold=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The Strategy<\/h2>\n<p><span data-preserver-spaces=\"true\">We identified that he enjoyed working with visionaries who had a big goal to achieve. And the people he loved working with the most were Techies, especially innovative people willing to challenge themselves to grow. The unique thing about Fernando is his ability to care deeply and indulge in the problems of the people he works with within a short time. For him, personalised care means\u00a0<\/span><strong><span data-preserver-spaces=\"true\">people have choice and control over how their care is planned and delivered<\/span><\/strong><span data-preserver-spaces=\"true\">. It is based on &#8216;what matters to them and their strengths and needs.<\/span><span data-preserver-spaces=\"true\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Proven Result&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; ul_font=&#8221;||||||||&#8221; ol_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Poppins|600|||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.4em&#8221; max_width=&#8221;800px&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_fold=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>End Result: <b>People Centred Brand <\/b><\/h2>\n<p class=\"p1\">Ikemi combines the vast experiences of Fernando with his deep care for people into building brands that represents the people behind the brand.<\/p>\n<p class=\"p1\">\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Our Latest Projects Section&#8221; _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f0f0f0&#8243; background_color_gradient_direction=&#8221;100deg&#8221; background_position=&#8221;top_center&#8221; custom_padding=&#8221;90px||90px|&#8221; global_module=&#8221;28564&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Title Area&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||40px|&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#6D5700&#8243; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;550px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||10px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>All Projects<\/h2>\n<p>Check out, some more of our latest work.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_card_carousel _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#6D5700&#8243; button_border_color=&#8221;#FFE15E&#8221; global_colors_info=&#8221;{}&#8221; button_text_color__hover=&#8221;#6D5700&#8243; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#FFFFFF&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221;][dsm_card_carousel_child title=&#8221;Al Muqtadir Group &#8221; subtitle=&#8221; Complete Digital Marketing&#8221; image=&#8221;https:\/\/leafymark.com\/wp-content\/uploads\/2022\/04\/almuq.jpg&#8221; image_background_height=&#8221;315px&#8221; button_text=&#8221;Case Study&#8221; button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NTI3In19@&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.17.2&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; background_color=&#8221;#EBFFF8&#8243; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; parent_button=&#8221;on&#8221; parent_header_level=&#8221;h4&#8243;][\/dsm_card_carousel_child][dsm_card_carousel_child title=&#8221;GOCS &#8211; Caring For Carers&#8221; subtitle=&#8221; Brand Identity &#038; Digital Marketing&#8221; image=&#8221;https:\/\/leafymark.com\/wp-content\/uploads\/2022\/04\/Instagram-Square-Post-8.png&#8221; image_background_height=&#8221;315px&#8221; image_background_position=&#8221;top&#8221; button_text=&#8221;Case Study&#8221; button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NTk0In19@&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.17.2&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; parent_button=&#8221;on&#8221; parent_header_level=&#8221;h4&#8243;][\/dsm_card_carousel_child][dsm_card_carousel_child title=&#8221;Manarul Huda Trust&#8221; subtitle=&#8221;In-house Digital Marketing Executive&#8221; image=&#8221;https:\/\/leafymark.com\/wp-content\/uploads\/2022\/04\/schools.jpg&#8221; image_background_height=&#8221;315px&#8221; image_background_position=&#8221;top&#8221; badge_text=&#8221;Badget Text&#8221; button_text=&#8221;Case Study&#8221; button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NjI5In19@&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.17.2&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; parent_button=&#8221;on&#8221; parent_header_level=&#8221;h4&#8243;][\/dsm_card_carousel_child][\/dsm_card_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#EBFFF8&#8243; background_color_gradient_direction=&#8221;100deg&#8221; background_enable_image=&#8221;off&#8221; background_position=&#8221;bottom_center&#8221; background_vertical_offset=&#8221;-25%&#8221; custom_padding=&#8221;8%||8%|&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Hero Area&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_cta title=&#8221;Let&#8217;s Work Together!&#8221; button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4MDM5In19@&#8221; button_text=&#8221;Get in touch&#8221; admin_label=&#8221;Hero Text&#8221; _builder_version=&#8221;4.18.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; header_level=&#8221;h1&#8243; header_font=&#8221;Poppins|600|||||||&#8221; header_font_size=&#8221;48px&#8221; header_line_height=&#8221;1.4em&#8221; body_font=&#8221;Poppins||||||||&#8221; body_font_size=&#8221;18px&#8221; body_line_height=&#8221;1.8em&#8221; use_background_color=&#8221;off&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#6D5700&#8243; button_border_color=&#8221;#FFE15E&#8221; background_layout=&#8221;light&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_text_color__hover=&#8221;#6D5700&#8243; button_bg_color__hover=&#8221;#FFFFFF&#8221;]<\/p>\n<p>Get in touch with us anytime. At your service, to take you to new heights.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Case Study: Ikemi, USAFernando is a brilliant brand strategist and had colossal experience backing his expertise. But his biggest challenge at the time was his own business, he knew what he wanted to do, but the idea lacked clarity. And that&#8217;s what we worked on fixing. By going through strategy sessions, we could identify who he wanted to work with, clarify his business goals, figure out his brand look and feel and sort out the best marketing channels that suited his niche audience.Project Goals Crystal clear clarity on his niche audience. Define Name of the brand Sort out the marketing channels he needs to be active on The type of content that would match his style. What IRL networks does he need to be active on. Brand look and feel. Ways to grow the brand. The Strategy We identified that he enjoyed working with visionaries who had a big goal to achieve. And the people he loved working with the most were Techies, especially innovative people willing to challenge themselves to grow. The unique thing about Fernando is his ability to care deeply and indulge in the problems of the people he works with within a short time. For him, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-29227","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/leafymark.com\/index.php\/wp-json\/wp\/v2\/pages\/29227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leafymark.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/leafymark.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/leafymark.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leafymark.com\/index.php\/wp-json\/wp\/v2\/comments?post=29227"}],"version-history":[{"count":8,"href":"https:\/\/leafymark.com\/index.php\/wp-json\/wp\/v2\/pages\/29227\/revisions"}],"predecessor-version":[{"id":53821,"href":"https:\/\/leafymark.com\/index.php\/wp-json\/wp\/v2\/pages\/29227\/revisions\/53821"}],"wp:attachment":[{"href":"https:\/\/leafymark.com\/index.php\/wp-json\/wp\/v2\/media?parent=29227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}