Case Study: Ikemi, USA
Brand Strategy
Fernando is a brilliant brand strategist and had colossal experience backing his expertise. But his biggest challenge at the time was his own business, he knew what he wanted to do, but the idea lacked clarity. And that’s what we worked on fixing. By going through strategy sessions, we could identify who he wanted to work with, clarify his business goals, figure out his brand look and feel and sort out the best marketing channels that suited his niche audience.
Project Goals
- Crystal clear clarity on his niche audience.
- Define Name of the brand
- Sort out the marketing channels he needs to be active on
- The type of content that would match his style.
- What IRL networks does he need to be active on.
- Brand look and feel.
- Ways to grow the brand.
The Strategy
We identified that he enjoyed working with visionaries who had a big goal to achieve. And the people he loved working with the most were Techies, especially innovative people willing to challenge themselves to grow. The unique thing about Fernando is his ability to care deeply and indulge in the problems of the people he works with within a short time. For him, personalised care means people have choice and control over how their care is planned and delivered. It is based on ‘what matters to them and their strengths and needs.
End Result: People Centred Brand
Ikemi combines the vast experiences of Fernando with his deep care for people into building brands that represents the people behind the brand.
All Projects
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