Coming out with content every day is a nightmare. And even worse, people don’t engage with the content you are putting out. So here are some powerful content ideas that drive traffic to your website. The ideas aren’t in any specific order. But, using them will boost your website traffic.

Here’s the list of content ideas:

Checklists

New Age Blogs

5 to 10-day course

Resources

Ride on someone else’s content

Personal milestones

Celebrating someone else

Lead magnet

Testimonials

Business promotion

Checklists

Checklists are one of the most helpful and straightforward contents out there. They are simple to go through and easy to create. Everyone loves a useful checklist, especially those that solve a problem or help with time management. They are great for boosting website rankings too.

New Age Blogs

Targeting many keywords and forking out meaningless content is of the past. Google and other search engines have evolved to understand and validate only quality content. So, the new way to appear on them is through targeting featured rich snippets. You must write long blogs with rich content and links to useful websites or services that capture interest. The unique thing about new age blogs is that they target a minimal amount of keywords. Their primary focus is to give you valuable information as quickly as possible. So, the new way to reach the top of the search ranking is by putting out content that offers value to people.

 5 to 10-day course

Not going to lie; this does take a bit of time and effort to create. But the value courses bring to the table is immense. People want to grow, looking for things that will take them to success. So, creating a 5 to a 10-day course where they can sign up on your website will drive traffic. And not only that, you’ll start getting a massive increase in subscribers to your email list this way too. At Leafymark, we help businesses set up email marketing so that you can run your marketing on autopilot.

Resources

Create a directory of Resources on your website, and have a library of white papers that helps people. People want solutions but get confused when they see a lot of options. They’ll remember you if you can act as a guide and help them navigate through the everyday chaos.

Ride on someone else’s content

You don’t have to create original content every time you post something. You can share content other posted before in your own words and pitch in your own two cents while you are at it. But, of course, you have to give credit to whomever you are quoting. So riding on someone else’s original content will bring people who like you to read the content and those who like the original author. It creates a win-win situation for you both.

Personal milestones

Celebrating personal milestones on social media builds awareness about you. Most social media platforms boost organic reach for personal milestone content. It is one of the best ways to create curiosity about you in the reader. Most people will visit your website to check out what you do.

Celebrating someone else

We rarely see this. But celebrating someone else’s success with a personal note is worthwhile. Like personal milestones, most social media also organically promotes celebrating someone else’s success. So it boosts the content on your network and on the network of the person you are celebrating.

Lead Magnet

All websites should have a lead magnet. A lead magnet or lead generator is any content that a user must subscribe to read or see. Many of the stuff mentioned above can be a lead magnet. You can promote your lead generator on social media and easily drive traffic to your website. As long as what you are offering is valuable to your audience, they will join you. 

Now, you might be wondering why I put Testimonials and Business promotion content last. As Gary Vee says in his book “Jab Jab Jab Right Hook.” you have to give, give, give and give some more before you ask for something. That’s the rule of marketing, and people won’t buy unless you are generous. So I guess this list is in a specific order, huh.

Testimonials

As Donald Miller says in his book Marketing Made Simple, There are two things that every business needs to grow. That is Empathy and Authority. To establish authority, you need to show that you have solved similar problems before. Testimonials show your previous work and show your legitimacy. In addition, they act as a window to view your previous work from people you have worked with before.

Business promotion content

Business promotion content is the last because everyone knows the importance of it. Unless you knock on the door, people won’t open it. So research your audience’s biggest problem and use the right words to communicate to them that you solve that problem. 

Growing a business online is a full-time job. And running your business should be your number one priority. And it would be best if you didn’t have to spread yourself too thin doing both. At leafymark, we help you navigate the chaos of growing a business online, taking the stress of marketing away from you. I hope that this list of Powerful content that drives traffic to your website helps you.