Google Business Profile (Previously called Google My Business) is a free service offered by Google. Most businesses create a profile in GBP and leave it at that. But if you use it the right way, you can get way more conversions using GBP. We have a surprise bonus gift for you at the end of this blog.

Here are some stats:

Total businesses in the world, and how many of these businesses pay and use Google services to grow their business? 

Of over 400 million+ businesses globally, only 6 million businesses use Google suite services. 

What percentage of people use Google to look up businesses near them?

64% of consumers online used Google Business Profiles to look for business contact information. Of that, 60% of people worldwide are searching for businesses “near” them to solve their problems. If you are not using GBP, you are not in the online game.

There are 31.7 million small businesses in the U.S. . The total number of companies in India is estimated to be 42.50 million, registered & unregistered together. That said, many of these businesses do have a profile either created by the owner or a local guide. But a massive number of them don’t have an optimized Google Business Profile. If you set it up the right way, you’ll be getting 400+ quality leads/enquiries every month. And that 400 is not a guess because that’s precisely the number of leads we have been helping our clients get through GBP.

Here are the seven free hidden ways to get way more conversions using GBP

Create a Qr code to get reviews

If you have a physical location getting reviews is extremely important. People won’t review you when satisfied, so you must ask for it, as most people review businesses when they are unsatisfied. So, create a QR code and ask your customer before they leave to review your business. The QR code prompts your employees to behave well and shows that you are eager to grow your business. You can also do the same and create QR codes for other review platforms like trust pilot. Use this website to make your QR code.

Post your post on GBP as posts

Posts are an effortless yet efficient way to get more traction on your website. First, you have to create a promo of your post on GBP and link to your original post on your website. Posting a promo post works wonders because it brings visitors to your website, and it also gives you more real estate on google search results. After that, you can share anything as posts, be it blogs, YouTube videos, or social links.

You can sell directly on your profile or link back to your online store.

Google Business Profile has a product option where you can list all your products and sell them. It gives you all the standard e-commerce features. Like comparing price, categorising, getting offers for products, or linking back to your online store from GBP. Adding products to your business profile also creates valuable real estate for your search result. Also, you can sell products there where people can Browse your latest catalogue and buy.

Show your latest offers and events on GBP.

Showcase your latest events and offers on GBP. Events and offers are a feature within the posts feature of GBP. We had 5-6 calls a month about events for our clients when we posted an event. It’s a great way to attract casual browsers to visit your website or location. The offers page also has a period setting so customers won’t contact once an event is over.

Connect google ads to GBP to get more local visits

Many people don’t know this, but you can run ads targeting people searching for locations near your vicinity. Running ads like this brings customers near you to visit your location. And this also helps build memorability for your brand.

A free website that is well built

Suppose you don’t have the budget to build a new website or don’t have the time to make one. Then, GBP has a free website option to create a simple website for yourself. Since Google makes it, it’ll pull in your reviews from your GBP. You can fill in all your essential business details and have a website ready within a few hours.

Messages, products and video

These are features that people know about but don’t correctly use. For the messaging, you can set up a pre-written welcome message that is inviting as that might be your customer’s first contact with you. You can also include links and emojis to bring life to the welcome message. Or even drive them to a different platform where you are more available to chat. 

When it comes to images and video, create custom made high-quality videos to build authority with your visitors. People judge your store and your pictures before they visit you. Listings with photos have twice the chance of appearing trustworthy. The use of images in a Google business profile increased revenue per visitor by 17%.

Bonus

More than GBP to do something interesting to the whole result page of Google

If you do it correctly, when someone searches your name on Google, the entire first page can be all about you. This powerful strategy will change the game. When a curious person looks you up and sees that you dominate the whole first page of Google, they’ll want to learn more and get in touch with you. It shows both authority and professionalism are your business. This strategy has influenced 23 visitors out of 100 to visit our client’s store. Download this free 3 step growth hack that’ll boost your presence online.

These are tried and tested, free strategies that we’ve found highly effective in growing our client’s business online. Of course, we can’t guarantee that you’ll be able to grow as exponentially as we did while following these steps. But it’ll get you closer to increasing your brand presence online further. If you feel that you need professional help in setting all this up, book a call with us, we’ll get you up and running in no time.