Is it possible to build a brand without being active on social media?

Yes, you can 100% build a brand without social media. But in order to do so you’ll need a great product or service that solves people’s problems. The bare minimum that a business must have are these three things:

1. A Solid Website
2. Google Business Profile
3. An Email Strategy
4. Great Customer Service
5. Pay people (Influencers) who already have a good presence online to promote your products.(Optional)

Social media is excellent when getting your product or services out there. But that doesn’t mean that you can’t grow a business without an online presence. 

A solid website should quickly communicate what you are doing and where people can easily purchase from you. Having such a website will be like having a global visiting card to find you easily. The only thing you’ll need to do is keep the website updated and link back to your website where ever you post an ad. 

Next would be to make it easier for people to find you online. A website is private unless you get it in front of people. And GBP (Google Business Profile) is the easiest way to do that. It allows you to get all your essential business info out there.

An Email Strategy is anything you can do to collect emails from possible customers. And give them valuable information consistently and urge them to purchase with you. 

There can be zero compromise when it comes to Customer Service.

To better explain this we are going to quote the founders one of the best mattress companies (Endy) in Canada

The Customer wants to spend the least amount of money possible to generate the most return.
To be more customer-centric and not so focused on saving money. And the other piece was, is that you can look at it also with customer experience, you can look at it as a bit of a sales channel as well. And not necessarily like the upsize your fries kind of perspective, but more like building that relationship, having customers be happy, people’s recency drives their feelings about an event.

So if they had something terrible that happened right before they opened the box, that would affect you a lot worse than if something terrible happened on the website before they ordered it, but then they unboxed it, and it was fantastic. So trying to, you know, bake in the unboxing experience has become a big thing for many B to C companies for that reason. So, yeah, I think with the customer experience, it was often just sort of like, someone’s upset, give them something.

I don’t care. Right?
Somebody’s upset. Yeah. Just give them something.

Make the Customer happy. And not care how much it costs that much.

Here is an interview by Shopify with Mike Gettis Co-Founder of Endy